Off-page search engine optimization (SEO) is an excellent way to gain a competitive edge in search engine rankings. It pertains to activities that influence the ranking of pages away from your website. Technically, there is no way that site owners can directly impact their off-page SEO. Off-page optimization goes beyond link building as Google essentially determines the value of web pages based on the number of links pointing to them.
Website owners must clearly understand how off-page SEO works to establish an effective digital marketing campaign.
Elements of a strategic SEO campaign
According to a reputable Tucson SEO agency, the main aim of implementing off-page SEO techniques is to build trustworthiness, relevancy, and authority for a client’s brand. A boost in these three factors ultimately pushes the search results of your web pages to the top.
As well-strategized off-page SEO campaign includes the following:
- Building backlinks to your site
- Guest blogging
- E-mail marketing
- Social media marketing
- Shares, comments, and feedback on your content
Backlinks are an integral component of off-page SEO
Simply put, a backlink refers to a link from one page to another. Search engines create links and patterns, matching keywords with websites that contain the same set of keywords.
Major search engines look at various factors in raking websites. The biggest search engine, Google, has an algorithm that they keep confidential. The search engine giant perceives backlinks as votes of confidence. A website with lots of backlinks that contains high-quality content ranks highly on search engine results pages (SERPs).
Create a well-strategized backlink profile
Backlinks create your page-rank authority and are classified under natural links or links that occur organically when other sites link to you. In contrast, built links directly result from your marketing efforts outside of your website. Website owners must analyze their link profile in-depth using online backlink checking tools.
Create a link-building outreach plan
Your optimization efforts will only yield results when you have a well-strategized link-building outreach plan. A Tucson SEO expert company will implement various off-page activities, including finding broken links, creating guest blogs, identifying unlinked brand mentions, and promoting shareable content while keeping quality in mind.
Provide expert recommendations
Take advantage of your niche expertise by providing valuable information across different platforms, including podcasts, interviews, and many more.
Acquire white-hat SEO links
The quality of the websites that link to your site is also essential. Those that link to your site should contain information about what you already have. You don’t have to pay for links once you have successfully built a strong reputation. Steer clear from black-hat SEO tactics such as paying for links can result in hefty penalties from Google.
Utilize social media platforms
Social media marketing is an integral part of your off-page SEO strategy. While the number of followers and likes on your social media do not impact your Google rankings, promoting your website on platforms like Facebook, Instagram, Twitter, and LinkedIn will significantly help raise brand awareness.
Keep all these off-page SEO rules in mind to ensure you are generating all the power you need to build equity online. Combining these tactics with on-page optimization activities is guaranteed to enhance your rankings, drive traffic, and increase your conversions over time.